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Shimla dairy products free essay sample

Shimla dairy items was a multi year old privately-owned company transformed into constrained organization, which fabricates a wide assortmen...

Tuesday, August 25, 2020

Shimla dairy products free essay sample

Shimla dairy items was a multi year old privately-owned company transformed into constrained organization, which fabricates a wide assortment of cheddar and different items (counting ghee, margarine and prepared cheddar). It produces and sells around 29 assortments of cheddar. The organization at present has two plants with an absolute limit of 10000 liters of milk handling. Shimla dairy had been encountering a development of 15-20% in deals per annum rather than 7-8% development for the other cheddar producing organizations in the market. Authorized by the administration as a food maker, Shimla is moving in the direction of being ISO 9002 licensed and confirmed with HACCP. Shimla sold its cheddar in significant Indian urban areas of New Delhi, Mumbai, Chennai, Kochi, Bangalore and Hyderabad. It had as of late stretched out its activities to the urban areas of Ahmedabad, Kolkata and Goa. The significant client for Shimla is the inn business (Five-star and the mid-low end) which contributes for about 46% of its income. Others incorporate cafés (20%), Retailers (17%) and Pizza chains (17%). We will compose a custom article test on Shimla dairy items or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page It additionally produces deals through merchants , with a couple of wholesalers in every city. These wholesalers had selective rights for the city and provided to lodgings, eateries and retail outlets. Shimla dairy has realized barely any operational changes, such as acquainting a night move with guarantee higher caliber of milk. Likewise, the testing for microscopic organisms, yeast and molds has been improved. Contrasted with its rivals Shimla dairy has a low plant limit and this has lead to the loss of barely any agreements by the organization. Inspite of all these, Shimla had been confronting a couple of issues and is watching out on approaches to improve its deals. Hardly any inquiries, which they are thinking about are would it be advisable for it to investigate a specific specialty (high or low end cheddar)? , which region to focus on? How to advertise its items better? Should the creation offices be extended? How to make more brand mindfulness? To examine the company’s position better , the qualities and shortcomings of Shimla dairy are investigated . Quality and Weakness investigation (Shimla Dairy): Strengths: * High quality item/s * High deals improvement * High development in deals (15-20%) * Wide assortment of items * Huge accentuation given on the nature of the item Weaknesses: Limited handling limit when contrasted with contenders. Area of the handling plant at a high elevation makes transportation costlier. * Direct deals just to hardly any grocery stores and pastry shops * Distributors had the restrictive rights for those specific city deals. * Heavy dependence on banks for working capital * Zero percent income was utilized for promoting reason. * Too numerous assortments , considering the plant limit * Product review because of deformity away conditions or issue in travel, which added an extra expense to the organization. Outer Environment Analysis: Cheese Industry in INDIA Up to this point cheddar showcase in India was in outset however was currently ready into a development stage. 10 years back cheddar was a genuinely new item to Indian market. Be that as it may, with around 1. 2 billion youthful, developing populace and the developing want for western style nourishments and expanding entrance into the Indian market, Cheese has developed quickly in India. The marked cheddar showcase was evaluated to be 9000 tons for each annum esteemed at 1. 8 billion. Furthermore, Indian dairy area is required to significantly increase its creation in the following 10 years. The expansion is relied upon to reflect in the cheddar business as well. Additionally, India is the most reduced cost maker of milk on the planet. The market scene in India demonstrates it to be good for remote interest in the segment. Cheddar industry in India isn't profoundly managed. Anyway Government was relied upon to realize a strategy that non ensured cheddar will not be sold. Cheddar was predominantly expended in urban regions. Rivalry : The opposition in cheddar industry, particularly the low end cheddar is wild. Numerous universal brands entered the market. Furthermore there are numerous new participants into the market like Amul, Britannia, Vadilal, Verka, Nandini, Dynamix and so forth. The passage of the new players and expanded showcasing movement was required to grow the market. Fully expecting development, the greater part of the significant players were extending their creation capacities. These organizations presented tuff rivalry to Shimla Dairy. To comprehend the economic situation better, after is the chances and danger examination. Opportunity and Threat examination: Opportunity: * Focus on South Indian café section as utilization is higher contrasted with North. * Can investigate the pizza chains fragment Increase the preparing limit, henceforth drawing in progressively huge scope clients * Milk, which is the significant crude material, is accessible at most reduced cost. Expanding consciousness of cheddar and its assortments * Increasing ability of individuals to investigate new western-style taste * More and more assortments of cheddar being presented. Dangers: * The milk yield per dairy animals is on the diminishing side * Fierce rivalry, along these lines constraining the overall revenues * No guideline by the legislature accordingly bringing forth new contestants in low end cheddar territory. * Lack of hotspots for assets to expand the creation limit.

Saturday, August 22, 2020

Benefits Of Outsourcing To Host Country

Advantages Of Outsourcing To Host Country Regardless of the ongoing worldwide monetary downturn, the overall business re-appropriating market has accomplished gigantic development, According to one of well known International venture consultancy firm known as McKinsey Company predicts that the interest for re-appropriating administrations will acquire $230 billion by in 2011 from entire universes and it will develop and by 10.5 percent (compound yearly development rate.). In the present business world numerous huge associations are redistributing different occupations for instance call focus administrations, finance, email administrations, Business Process Outsource and HR. As model: HSBC Bank has re-appropriated their call places and Electronic Data Processing at India and Sri Lanka. AVIVA Insurance redistributed their call habitats at India and Sri Lanka. IBM has re-appropriate business Transformation framework and client contact work [call centres] at India 1.1 Outsourcing Re-appropriating can be characterized as contact between two organizations to offer types of assistance which may some way or another be performed by in-house representatives. In todays world there is pattern of redistributing .Many global organizations are presently re-appropriated different degree of occupations, as model, for example, call focus administrations, finance the executives mail administration help. These re-appropriated occupations are dealt with by organizations who have skilful works who practice to give in administrations which are situated outside the nation of origin. In today business world Outsourcings has become most recent pattern which is getting increasingly regular in data innovation field. 1.2 Reasons for Outsourcings There are different purposes for outsourcings. Following segment will depict the purposes behind redistributing: Improve Goal Congruence Re-appropriating permit the board to make consideration on the imperative or center business issues related with addressing client needs and keeping up everyday issues. Outsourcings Allow To Access World-Class Capabilities Every documentation is specialization in their own center exercises. Ex: Qualitative work India. Advance innovation China and Japan. Redistributing permit to get to world-class capacities, including inventive innovation, etc Offer Risks With Different Peoples Redistributing permits the board spread certain degree of dangers as model interest inconstancy and capital speculations. Supplier Free Resources for non center exercises Redistributing permitting association to focus on non center exercises and it permit to distribute those free assets among different exercises Diminishing Cost By Economic Of Scale Redistributing permits association to offer types of assistance at lower cost structure, which came about because of economies of scale. Diminishing expense is the most convincing purposes behind re-appropriating. Permit To Use Resources Not Internally Accessible Re-appropriating is most ideal open door for organizations that can possibly fast development, venture into another topography region , or side projects . Redistributing Allow to utilize Resources not inside open Permit To Mange Functions Are Difficult Control issues are a one of significant purpose behind re-appropriating. Be that as it may, supervisors need to discover basic reasons for troubles as opposed to re-appropriating Despite the fact that there are different explanation for re-appropriating , capacity of acquiring cost focal points is The principle goal of redistributing is, But parcel of associations are neglect to understand any cost preferences got from re-appropriating. The celebrated speculation organization Gartner is prescient that in 2009, 80% of associations redistributed by having essential objective of coat slicing bit they can't accomplish their essential objective of cost cutting, on the grounds that there are different shrouded cost of re-appropriating. For example, re-appropriating organizations have elevated level of staff turnover rates than different associations ,Normally it is high as 80% 100%, cost of losing customer because of increments of disappointment. In this way redistributing must be completely observed. Can without much of a stretch fizzle. 1.3 Different Types of Outsourcing Re-appropriating can be distinctive sort. Following area show the various kinds of redistributing 1. BPO Business Process Outsourcing BPO is the contact between two organizations to deal with business exercises for the benefit of another association. The enormous organizations in creating nations, .for example, USA, UK,Australian and so on.., re-appropriating their back office capacity to India to get cost favorable circumstances and quality administrations. E.g.HSBC and IBM re-appropriated its representative finance, information section, voice calling exercises to India 2. LPO lawful procedure re-appropriating LPO is the contact between two organizations to process lawful exercises, for example, patent application drafting, legitimate research, etc. 3. RPO Research Process Outsourcing. This is most renowned re-appropriating technique in the biotech business. Clients re-appropriate their RD work to outside gatherings. RPO additionally represents Recruitment Process Outsourcing. 4. HRO Human Resource Outsourcing. HR the executives include preparing, staffing, finance the board and so on. These exercises are redistributed by outer organizations that are found abroad. Ex In the US showcase, HRM re-appropriating is an immense territory. The sum counter for HR redistributing is 29-30% of the all out re-appropriating 5. MBPO Medical Business Process Outsourcing. 2.0 Call Centers Outsourcing The call place industry includes 80% of the absolute re-appropriating industry on the planet. that is the reason ordinarily re-appropriating allude and known as call focus redistributing . A call community re-appropriating is that outside gathering plays out the piece of a customers business which taking care of calls. Re-appropriated call focus handle client protests via phone. Call fixates really start on as plain supplier email reaction and overseeing administrations. Be that as it may, in todays world re-appropriated has been saved in immense zone. it cook tremendous territories, ,for example, offering specialized help via telephone, taking care of client connections , course of action of movement administrations, , give instructive counsel , client care help , money related administrations, and give online business to client care Two distinct words go along with redistributing, that is BPO and Call centre.Call focus can be expressed as a BPO association. A Business Process Outsourcing (BPO) association which is liable for playing out a procedure or a piece of a procedure of another business association. Call focuses can be redistributed to following capacities Call jogs can be partitioned into significant two sections Inbound contact place Inbound contact community basically includes client situated administrations, for example, give client help, deals requests help, investigating arrangements, and Mastercard process. Outbound call place. An inbound call place executes client benefits just as it turned out to be live agent to give extraordinary fulfillment to its client and upgrade the exhibition of the association. 3.0 Benefits 0f Outsourcing to The Host Country This area will talked about Benefits of re-appropriating call focuses to the host nation. Current pattern in the call community re-appropriate market is the Asian nations. That is part of call focuses are situated in Asian Countries, for example, India, China, Sri Lanka, Thailand, Philippine, etc. in re-appropriated advertise, India is the market head in the universal re-appropriated by getting large piece of the overall industry which is more than 80 %.this is essentially because of its well familiar English talking talented workforce and low degree of pay extend when contrast with created nations pay go. India compensation extend is 80% lower than creating nations like USA, UK, etc .Other attainable areas for off shoring in Asia incorporate China and the Philippines, Sri Lanka .this will additionally expounded by utilizing outline [Figure 1] HSBC has one tentative arrangement to open entirely possessed BPO auxiliary known as HSBC Electronic Data Center in Kolkata, India,which forecated to utilized 2,000 staff chipping away at back-office tasks, HSBC has another BPO at Naina Lal Kidwai India, , has utilize 2,000 staff HSBC is spreading the system of preparing focuses by starting another business procedure re-appropriating focus in Sri Lanka to give information handling and client assistance offices for the banks worldwide activities. The new focus at Colombo Aviva has plan improve 5,000 work openings according to business process redistribute (BPO) benefits in India and Sri Lanka Figure 1: Distribution of Outsourcing Operation Is re-appropriating alluring or bothersome? It is as yet far from being obviously true. Re-appropriating gives different advantages to the nations of origin which is business is endeavors just as the nation where administrations are being or will be given (Host Country). This task is fundamentally founded on redistribute call focus in India. India is one of the universes driving suppliers of call focus administrations .India is the most preferred IT/BPO goal of the world. There are loads of the large MNCs everywhere throughout the world are keen on redistributing their tasks in India. This report will talk about the advantages of redistributing to have nation. To build up this report India is consider as home nation Why India is chosen for redistributing? The appropriate response is extremely straight forward. India is full with huge handy work powers. India creates the biggest number of graduates on the planet. This lead to improve gifted work powers in India. Call focus Outsourcing offers numerous points of interest to the nation where the administrations are being given can be talk about as follows: 1. Improve Economic Growth of Host Country Call focus Outsourcing brings cost favorable circumstances and increment in benefits in macroeconomic terms to both home nations which business endeavors just as host nation benefits in different perspectives. During most recent couple of years India has accomplished colossal development rate by contributing administrations of off shoring. As indicated by statistical surveying, India has been profited incredibly from development in this outsorcing zone and the pace of development is over the desire level. In the financial year that finished March 2010, Indias IT industry and outsourc

Saturday, August 8, 2020

CP5 MindMapping and Task Management with MeisterLabs - Podcast with Michael Hollauf

CP5 MindMapping and Task Management with MeisterLabs - Podcast with Michael Hollauf BUSINESS MODEL OF MINDMEISTERMartin: Great. Michael, let’s talk about the business model. So, when you first launched the model, it was something like as you said a free model but later on you added a freemium model. Can you elaborate a little bit on that? So how did this evolve and how did it work?Michael: Actually, we did have â€" right from the launch; we had a freemium model. The only things we didn’t have were premium features. Yes, we had the pricing plan as well as the whole billing system so you could use a credit card and everything, but we didn’t really have features that were available to the freemium version. The funny thing was though that from Day 1 â€" and I think actually on Day 2, the first person paid, you know, a huge amount, I don’t know the cost back then, I think 30-40€, but they paid because they liked the product without having any need to pay. So that was pretty interesting. I mean, obviously the real payments in higher numbers only came when they a ctually had premium features and when we started to put up some restrictions on the free usage, they have to do otherwise, you won’t be able to sustain your business.Martin: And how did you try to balance growing the customer base which is, from I understand, you’re mainly driven by signing up free users and secondly, balancing this with developing, let’s say, premium features so you can monetize them because you are only having limited resources? How did you try to balance those two things?Michael: Another very good question. It’s at a point where we always have this question about it and still do it actually. But for a long time, actually still up to now, we went more for the giving away free as much as you can to increase virality to get in front of as many people as possible who if they don’t pay, might at least invite other people, you know, that might help you grow virally and try to make the features so that people who that are actually using it, not only profession als but definitely the ones who use it professionally and for business purposes but also who use it really more deeply, that they will pay. You let special users in it for free because in the end of the day, they are unlikely to pay for it anyway if I’m honest, and the ones who use it really deeply; you try to convert by adding features, that they would need, into the premium plan.Martin: How did I come to it, think about MindMeister before I was doing some memory training and I was thinking about: “Okay, what type of cool business application could I start? And then I came to MindMeister and it looked very, very simple and easy to me. So now, the question is: What are the reasons you keep out competitors out of the way? What is the secret sauce? Is it the scale, is it the simplicity, is it just because you’re somehow market leader in this kind of segment already?Michael: I think all of it placed together a little bit. We were the first to launch but not by a lot. Actually, I think about two months after we launched, the first competitor came along with you know, quite a similar solution, he was technically different, it was actually flash-phase back then, the competitor. It was the same browser-based mind-mapping.Yes, the thing is that definitely something we always prowess one of our USPs is simplicity â€" the focus on usability, on simplicity, on a beautiful design that we try and update regularly and keep fresh and keep modern, also again try and focus on a simple user interface that doesn’t overload the user, that keeps the learning curve quick and steep and that’s what we still do with that product with all the other products as well. At least I believe it’s one of the keys to success for all kinds of apps.Martin: And when this competitor arose like two months after you’ve launched, what had been your thought or reactions to that?Michael: Desperation, initially. In the first few years, whenever a new competitor came along, we would be quite depressed and think: “Oh god, what if they do it so much better than we do?”, “What if, they take our market away?” It hasn’t happened fortunately. If you stay on the ball, if you keep pleasing the users, keep making your app better, keep providing it with service, it’s unlikely to happen, unless Facebook or whoever decided to enter your niche. It hasn’t happened and we learned to live with it much better. So these days when we see a new app, we’re like: “Right, okay, so yup, looks good but we’ve come a long way and I think they will have to come a long way as well.Martin: Can you elaborate a little bit on the current team set-up and what is actually your focus? Are you seeing yourself more like a, let’s say, marketing customer acquisition company or are you perceiving yourself more as a tech company or maybe something totally different?Michael: I think we would like to perceive ourselves as a marketing growth customer acquisition company but if we’re being honest, we’re a tech company. That’s not a bad thing in itself either. My co-founder, Till and I were both techies from our background, we’re still techies at heart, I think. Although in the last years we focused much, much more on things like marketing, growth and even finance â€" all these things, you have to obviously do if you run a company. So we do that much, much more with built teams there to do that, but in the end of the day, after everything, I think it’s the product that counts. You have to have a great product, you have to provide a great service, you can increase your success obviously with marketing but I think no amount of amazing marketing could turn a dot into a gold nugget.Martin: And how many free users that you need to acquire so you c ould become cash flow-neutral at least after many months?Michael: I think as we had about a hundred thousand users or something in free users in total that, I think, that that wasn’t breakeven yet. But I think it was bet ween a hundred thousand and three hundred thousand, somewhere there we had a monthly recurring revenue that helped us pay the costs, running costs of the company. Well, we were only free people back then, still it wasn’t a huge running cost. But like I said, we focused a lot on getting many users so the conversion rate wasn’t amazing to paid users so we needed quite a lot of free users to actually pay the costs, but it grew quite quickly.Martin: Good. And at what point of time did you think about adding another product and creating, let’s say, an overall brand like MeisterLabs?Michael: Early on, about three years ago I would say. So we launched it nine months ago, we took our time building the second product; we wanted to make it really good. It took about two years actually. But we saw a few things:First of all we saw: mind-mapping is a stage in a process and it’s usually the first stage in a project. Three years heavily in the start phase of a project, when you exchange id eas, when you brainstorm, when you map out your project, and then comes a point when you go into implementing the project and working on everything. Then you need a different tool, and we saw a lot of users dropping off, of MindMeister maybe coming back a couple of months later for the next project but actually dropping off. We said, “Okay, let’s, you know, it’s a shame that they have to move to another tool because we don’t provide anything for them.”So we thought: “Okay, that would be a nice point to offer them a product that’s integrated with MindMeister and supports them in that second phase of the project.” We thought there’s lots of task mission tools around, of course it’s a huge market, it’s a very important market and we thought we have a lot of ideas that could make it nice, make it very usable, very simple, combine some of the things we like in other tools and create something we hope users will like.Martin: Why did it take you two years to develop t his prototype? And second question would be, lots of start-ups have the belief that: “Let’s ship it early, get the customer feedback and then iterate on the live product” which apparently you did not do.Michael: Exactly, yes. I have to say, looking back I’m very happy with the result, it is one thing. We took our time, we took a long time, we went through many iterations of design and so on and when we shipped, it was a really, really good product. But, looking back, I think we should have probably come the other way, we should have done it quicker, come up with something quicker, got feedback faster. That’s what we’ll probably try to do working in the next product. That is a lesson learned, I would say. Although again, I couldn’t say if the result would be the same. You know, looking back now you don’t know what would’ve happened if you went the other way. Taking too long with a product has a lot of drawbacks apart from the fact that you know, we came up later, we did. You know, you have to keep your team motivated and developers as well, if you take too long to bring out something, obviously the market moves. So my take away from that experience was next time spend more time on a smaller initial prototype and try to ship it faster.Martin: When you started with the company, you had a very limited scope of what you wanted to achieve, like for example with MindMeister, and then adding further products. For me, the question is what is the bigger vision which combines those different product ideas?Michael: Well, the bigger vision is to cover the entire creative process inside a high-tech company, so to speak, because that’s our target market, our main target market. The creative process, I mean creative project that starts out with a brainstorming bit, product development bit, and some sort of marketing campaign bit, anything else. Right now we cover the first two phases, the brainstorming phase and the actual project carrying out. There is a missing piece at the end, there we have some ideas for that as it is one missing piece in there and we might come out with it with a product that covers something there and closes the circle to the next project.Martin: How are those products integrated? So, for example I look at MindMeister, how is it then integrated to MeisterTask?Michael: When you’re in MindMeister, you can switch on MeisterTask toolbar and you can connect each mind-map with a project, so to speak. And if it’s not connected you can just right from there, create a project for this mind-map, although I’ve made a mind-map that’s connected with the same project and all that. So, let’s say kind of a one-to-many relationship there. And then in the toolbar you’ll see all the people that are in your project. You see little avatars from photos of them, and you can very easily just drag any mind-map node, any topic onto one of those avatars and what it’ll do, it’ll create a task for that person in the projec t.We, for example, we a lot our weekly meetings, and in weekly meetings we mind-map all the things we go through and then, with that okay, so that’s actually that’s something that, you know, Andrei has to do. So, we make the task and we drag it onto his face and he has the task assigned and the project management system and he can start working on it after the meeting.Martin: What’s the idea of MeisterTask based on several customer requests or was it more of a vision of you both that you said: “Oh, it would be very interesting if we are working on this creative process and therefore the next logical step would be this although customers didn’t request it.”?Michael: We had many customer requests to enhance the task management functionality in MindMeister. In fact, there’s a little bit of a task management functionality there like all mind-mapping tools, they allow you to sign a priority onto a node and the person and due date. But it’s very, very lightweight, so it ha s no follow-through, no process behind it. It is also very little, in terms of task functionality.Customers wanted more there. So it was visible customers used it for task management as well but we didn’t want to blow up a, sort of, partial functionality of a mind-mapping tool and then make it into a mind-mapping tool more complex, more low fit. We thought: Okay, since this is something different what people do, then this should be done in a dedicated tool.Martin: One option would have been if Im having this kind of modular market where I’m having mind-maps and I perceive you as a clear market leader in that. And now you’re entering into another market which is more task related etc. So, did you receive some kind of reaction from the other task-related companies that were just adding mind-mapping functionality, and then the competitions in those two markets are even increasing?Michael: We haven’t seen that yet as such. I think it terms of market size the mind-mapping market is a very focused but still very niche market. Usually when companies are in a market of a certain size, they expand into bigger, adjacent markets. They usually don’t expand so much into smaller adjacent markets. So we haven’t seen many task management tools expanding into mind-mapping. We see quite a few of our mind-mapping competitors adding task management but they usually do it differently, they add some more functionality into their product.ADVICE TO ENTREPRENEURS FROM MICHAEL HOLLAUFMartin: So Michael, over the last let’s say ten to thirteen years, what have been the major learnings that you can share with other people starting a company? Like some the stupid mistakes an entrepreneur can do, or maybe some very cool things he should do?Michael: Well, that could potentially be quite long. People interested in the story, there’s this article on TechCrunch that kind of tells our story, in quite details.Whenever I talk about the learnings from 7, 8, 9 years ago, I always me ntion the fact that this was 7, 8, 9 years ago and that also the market, the internet market, SaaS market has moved a lot since then. So, when I talk about the way we launched with a private beta, had invited people, gave them invitations, that’s something that worked back then. Quite uncertain whether it would work as well now because many people have done it and the market has changed and you need to shout much louder these days to get their attention than you used to so many years ago.But I think some of the other learnings are still quite valid for example: the other one I mentioned is focus on making your product usable, focus on the user, try to give him a nice feeling when he uses it. That is one key to success that we’d had, modest as it may be compared to some other companies out there of course. But I still believe that that’s one of the big things and we are not ready to compromise on usability doing anything. So we will discuss any small user interface change in th e name UI for a very long time to make sure that it doesn’t make things more complex or scare users off. So that is something we are good at.Some of the things that we’ve learnt over the years that we weren’t so good at, we also learned that they were important, have to do with obviously with marketing, with analytics especially. So analytics is one of the things that everyone knows is hugely important. In terms of measure, how your tool is used, measure what your users do, measure the conversions, all your key metrics, beware of key metrics. But I think at the same time, everyone who knows how important it is, very few actually know the numbers very well or do enough on that side. And that’s something that becomes more difficult to do the more you grow. So, if you start up with a small tool, and you build all the analytics and your measurements right in the beginning that’s much easier than if you do it years later when you have quite a large tool.Martin: You said that an alytics is very important. In the beginning, you didn’t know how your valid proposition and business model will look like because you’re iterating, etc. Do you think it’s a very good idea to have analytics from day one although you do not know what it is because it costs money to set up analytics, analyze etc, etc? Or do you think even though you should be very agile and iterative, still analytics should be done on day one?Michael: Yes, I think it should be. Like I said, it’s very easy to build it into a small product and I don’t think there’s any real cost associated with it if you don’t have a lot of traffic yet. Most of the tools that are out there will let you use it for free up to I don’t know how many thousands of impressions per day or logs per day. Once you grow, it’ll cost money but then you could hopefully afford it. It just helps you know your business, it helps you to keep things simple because if you measure everything you will also not run the risk of building too complex work flows into your tool, billing flows, conversion flows, and sign-up flows because it’s hard to measure them.The other thing we’ve learned, we’ve had quite a difficult set-up of ­ ­in terms of 30-day-free-trial with or without the credit card. And we actually went back and made everything much, much simpler. First of all, it is better for the user, easier to understand for the user, and second, because it’s much easier to measure.Martin: What tools can you recommend for analytics?Michael: So, we are using a mixture at the moment. One of the tools is everyone talks about is quite good, really, it’s Amplitude as it lets you log real, granular user events inside your app and see what users do, look at funnels about what they’re doing in the app. We still use Google Analytics for main SEO things.There is a couple of other SEO tools, on-page optimization tools and so on that are out there but there’s really too many to make any clear recommendation . We use on-page, we use search metrics, we use a few of those but take your pick. Something is better in each of the tools but overall, as long as you use something, that’s good enough.Martin: And when you wake up in the morning, what are the 3 to 5 key metrics you are totally interested about in order to assess whether your business is running well or not?Michael: When I wake up in the morning I usually unfortunately think of the tech things. I should think about those key metrics more. But some of the things we’re deeply looking at are, with intention, something we’re looking into very much in MindMeister. So, we look at different things in different products. In MindMeister retention is our focus and that’s because, like I mentioned before, it’s a bit of a seasonal product â€" you use it when you start a project, and you map it out, you create a couple of mind maps, share them with friends. Then when you fund that, you go away maybe for a long time and maybe come back. So our goal with that tool is build it into the usual work lifes of people more like we use it on an on-going basis and there we focus on retention. We have a lot of new users and we have four to five thousand new users per day, still growing, it’s pretty amazing. It’s important to show the people what they can do with the tool and keep them as users.With MeisterTask, it’s different. MeisterTask is a much more techy product once you use it because once you had a project there, once you had a task in there, unless you manage to finish them all, you will continue to use it, you know, you can continue to make more tasks, continue to share it with people. There, for us it’s more important to show people this is here as well, so this is an alternative if you’re using, let’s say, Asana, Wunderlist, or Trello, have a look at this because we think it’s better for these and these reasons. Most of the people who’ve seen it have agreed and the challenge there is how to get in front of those people.Martin: Great. Michael, what other learnings did you perceive over the years?Michael: So one other thing we’ve seen is it’s also been the way we’ve developed the second product, MeisterTask. If you had a problem and you don’t find a solution out there or you don’t find that you like and you then build a product to solve that problem for you then it’s quite likely, very likely so to speak, that there will be others out there, probably many others who had have that same problem and for whom you will help solve the problem with your product, so to speak. We did this with MeisterTask, we had this problem ourselves, how do we do our tasks after we’ve the mind-mapping. We built something that we wanted to use that helps us in our product development in our company, helps not only the tech team but also helps the marketing team and the sales team to manage their projects. So, we looked at companies our type, our size with different departments that would like to use an all-in-one tool together and built it for that. And we looked at the second characteristic as well there, we looked at companies â€" small companies like ours that work with freelancers, we have an external designer, we have an external iOS, Android developers and so on. And so we built the tools so that it also works for those people. You can write there, they have access to it, they don’t have to use only that and you can look at this use case and when we launched it had seemed that we weren’t the only ones who had that problem. So I think, build something for yourself that you really happy with and others will follow, so to speak.Martin: Great. Michael, thank you so much for sharing your insights and if you’re looking for a great task manager, check out MeisterTask. Thanks!Michael: Pleasure.THANKS FOR LISTENING! Welcome to the fifth episode of our podcast!You can download the podcast to your computer or listen to it here on the blog. Click here to subscribe in iTunes. Martin: Hi. This time we have a one â€" or long-time favourite of mine, who is Michael from MindMeister. I can remember when I was still at university, I thought to myself: “Hmm, maybe I should start mind-mapping a company myself.” When I saw Michael, I said: “Hmm, maybe I would look for another business modeller.” Hi Michael! Who are you and what do you do?Michael: Hi Martin! Thanks for having me. First off, I didn’t know you â€" almost became a competitor â€" but you know I’m glad you didn’t. So my name is Michael Hollauf. I’m an Austrian and I now run, together with my co-founder, Till Vollmer, I run a company called MeisterLabs and we have two products. One of it you mentioned, it’s MindMeister for online-based mind-mapping tools and the second one is MeisterTask, it’s a collaborative Canban-style task manager that is fully integrated with MindMeister and a few other tools as well. We just launched last year.Martin: Great. How did you start this company?Michae l: Actually, we’re coming up to the 10th anniversary of the company founding this February, so next month.Martin: Congrats.Michael: Thank you. The product MindMeister itself has been around for good eight â€" eight and a half years. We launched it about a year after we founded the company. We’ve got a story behind us out there.Martin: And what did you do in those, like, twelve or eighteen months before you launched MindMeister? Did you work on other ideas first and then iterate it? Or was the vision, “Yes, we like to do something like mind-mapping but maybe we’ll just work on the prototype maybe during our spare time and if we see some traction then we will switch to it full-time.”?Michael: Yes, it was a bit like that. All I can grew out of another company that we founded three years before. Till and I were at an outsourcing company. We had a team of Java and Rubin developers in Romania and we did projects for other companies. And when you have, sort of, a service company, you have a lot of work to do in the one side but you also have downtimes when you have fewer projects, you have, sort of, free time with the people. And we tried out a few ideas â€" different things like 3-4 ideas like I would say, small tools. One of them was an online browser-based mind-mapping visualization. That kind of really felt right so we developed it further and then I think we started to found the company that would be a product company, would be MeisterLabs. In the 12th month before the launch, we just developed a product for that.Martin: And what made you think: “Oh, maybe we are on the right track with Mind Meister back then”? So did you receive some great traction in terms of user acquisition? Because I still can remember the first time I saw you, you had something like 1,000 or 10,000 subscribers which wasn’t that much back then. But was it something like this type of market validation or was it some kind of radar customer feedback which made you think: “Yes . We’re on the right track.”?Michael: So, the first feeling we got that we were on the right track was just from us personally and showing it to our friends, trying it out with people inside the company. We all thought: “This works better than we thought; there could be a market for this”. And then after that, it was a private beta launch like you mentioned, in that private beta launch we got a lot of feedback really quickly. So we started with an invitation of about 200 people and I think within a couple of days, we had a thousand people there. So those 200 people invited had invited other people and it quickly became a thousand and then, actually, within two or three weeks, to ten thousand people. The fact that people invited others and sent the link around showed us, alright, this sure is something that some people at least have been waiting for.BUSINESS MODEL OF MINDMEISTERMartin: Great. Michael, let’s talk about the business model. So, when you first launched the mode l, it was something like as you said a free model but later on you added a freemium model. Can you elaborate a little bit on that? So how did this evolve and how did it work?Michael: Actually, we did have â€" right from the launch; we had a freemium model. The only things we didn’t have were premium features. Yes, we had the pricing plan as well as the whole billing system so you could use a credit card and everything, but we didn’t really have features that were available to the freemium version. The funny thing was though that from Day 1 â€" and I think actually on Day 2, the first person paid, you know, a huge amount, I don’t know the cost back then, I think 30-40€, but they paid because they liked the product without having any need to pay. So that was pretty interesting. I mean, obviously the real payments in higher numbers only came when they actually had premium features and when we started to put up some restrictions on the free usage, they have to do otherwise, you won’t be able to sustain your business.Martin: And how did you try to balance growing the customer base which is, from I understand, you’re mainly driven by signing up free users and secondly, balancing this with developing, let’s say, premium features so you can monetize them because you are only having limited resources? How did you try to balance those two things?Michael: Another very good question. It’s at a point where we always have this question about it and still do it actually. But for a long time, actually still up to now, we went more for the giving away free as much as you can to increase virality to get in front of as many people as possible who if they don’t pay, might at least invite other people, you know, that might help you grow virally and try to make the features so that people who that are actually using it, not only professionals but definitely the ones who use it professionally and for business purposes but also who use it really more deeply, that th ey will pay. You let special users in it for free because in the end of the day, they are unlikely to pay for it anyway if I’m honest, and the ones who use it really deeply; you try to convert by adding features, that they would need, into the premium plan.Martin: How did I come to it, think about MindMeister before I was doing some memory training and I was thinking about: “Okay, what type of cool business application could I start? And then I came to MindMeister and it looked very, very simple and easy to me. So now, the question is: What are the reasons you keep out competitors out of the way? What is the secret sauce? Is it the scale, is it the simplicity, is it just because you’re somehow market leader in this kind of segment already?Michael: I think all of it placed together a little bit. We were the first to launch but not by a lot. Actually, I think about two months after we launched, the first competitor came along with you know, quite a similar solution, he was techn ically different, it was actually flash-phase back then, the competitor. It was the same browser-based mind-mapping.Yes, the thing is that definitely something we always prowess one of our USPs is simplicity â€" the focus on usability, on simplicity, on a beautiful design that we try and update regularly and keep fresh and keep modern, also again try and focus on a simple user interface that doesn’t overload the user, that keeps the learning curve quick and steep and that’s what we still do with that product with all the other products as well. At least I believe it’s one of the keys to success for all kinds of apps.Martin: And when this competitor arose like two months after you’ve launched, what had been your thought or reactions to that?Michael: Desperation, initially. In the first few years, whenever a new competitor came along, we would be quite depressed and think: “Oh god, what if they do it so much better than we do?”, “What if, they take our market away?” It hasn’t happened fortunately. If you stay on the ball, if you keep pleasing the users, keep making your app better, keep providing it with service, it’s unlikely to happen, unless Facebook or whoever decided to enter your niche. It hasn’t happened and we learned to live with it much better. So these days when we see a new app, we’re like: “Right, okay, so yup, looks good but we’ve come a long way and I think they will have to come a long way as well.Martin: Can you elaborate a little bit on the current team set-up and what is actually your focus? Are you seeing yourself more like a, let’s say, marketing customer acquisition company or are you perceiving yourself more as a tech company or maybe something totally different?Michael: I think we would like to perceive ourselves as a marketing growth customer acquisition company but if we’re being honest, we’re a tech company. That’s not a bad thing in itself either. My co-founder, Till and I were both techies from our background, we’re still techies at heart, I think. Although in the last years we focused much, much more on things like marketing, growth and even finance â€" all these things, you have to obviously do if you run a company. So we do that much, much more with built teams there to do that, but in the end of the day, after everything, I think it’s the product that counts. You have to have a great product, you have to provide a great service, you can increase your success obviously with marketing but I think no amount of amazing marketing could turn a dot into a gold nugget.Martin: And how many free users that you need to acquire so you c ould become cash flow-neutral at least after many months?Michael: I think as we had about a hundred thousand users or something in free users in total that, I think, that that wasn’t breakeven yet. But I think it was between a hundred thousand and three hundred thousand, somewhere there we had a monthly recurring revenue that helped us pay the c osts, running costs of the company. Well, we were only free people back then, still it wasn’t a huge running cost. But like I said, we focused a lot on getting many users so the conversion rate wasn’t amazing to paid users so we needed quite a lot of free users to actually pay the costs, but it grew quite quickly.Martin: Good. And at what point of time did you think about adding another product and creating, let’s say, an overall brand like MeisterLabs?Michael: Early on, about three years ago I would say. So we launched it nine months ago, we took our time building the second product; we wanted to make it really good. It took about two years actually. But we saw a few things:First of all we saw: mind-mapping is a stage in a process and it’s usually the first stage in a project. Three years heavily in the start phase of a project, when you exchange ideas, when you brainstorm, when you map out your project, and then comes a point when you go into implementing the project and w orking on everything. Then you need a different tool, and we saw a lot of users dropping off, of MindMeister maybe coming back a couple of months later for the next project but actually dropping off. We said, “Okay, let’s, you know, it’s a shame that they have to move to another tool because we don’t provide anything for them.”So we thought: “Okay, that would be a nice point to offer them a product that’s integrated with MindMeister and supports them in that second phase of the project.” We thought there’s lots of task mission tools around, of course it’s a huge market, it’s a very important market and we thought we have a lot of ideas that could make it nice, make it very usable, very simple, combine some of the things we like in other tools and create something we hope users will like.Martin: Why did it take you two years to develop this prototype? And second question would be, lots of start-ups have the belief that: “Let’s ship it early, get the customer feedback and then iterate on the live product” which apparently you did not do.Michael: Exactly, yes. I have to say, looking back I’m very happy with the result, it is one thing. We took our time, we took a long time, we went through many iterations of design and so on and when we shipped, it was a really, really good product. But, looking back, I think we should have probably come the other way, we should have done it quicker, come up with something quicker, got feedback faster. That’s what we’ll probably try to do working in the next product. That is a lesson learned, I would say. Although again, I couldn’t say if the result would be the same. You know, looking back now you don’t know what would’ve happened if you went the other way. Taking too long with a product has a lot of drawbacks apart from the fact that you know, we came up later, we did. You know, you have to keep your team motivated and developers as well, if you take too long to bring out something, obvio usly the market moves. So my take away from that experience was next time spend more time on a smaller initial prototype and try to ship it faster.Martin: When you started with the company, you had a very limited scope of what you wanted to achieve, like for example with MindMeister, and then adding further products. For me, the question is what is the bigger vision which combines those different product ideas?Michael: Well, the bigger vision is to cover the entire creative process inside a high-tech company, so to speak, because that’s our target market, our main target market. The creative process, I mean creative project that starts out with a brainstorming bit, product development bit, and some sort of marketing campaign bit, anything else. Right now we cover the first two phases, the brainstorming phase and the actual project carrying out. There is a missing piece at the end, there we have some ideas for that as it is one missing piece in there and we might come out with it w ith a product that covers something there and closes the circle to the next project.Martin: How are those products integrated? So, for example I look at MindMeister, how is it then integrated to MeisterTask?Michael: When you’re in MindMeister, you can switch on MeisterTask toolbar and you can connect each mind-map with a project, so to speak. And if it’s not connected you can just right from there, create a project for this mind-map, although I’ve made a mind-map that’s connected with the same project and all that. So, let’s say kind of a one-to-many relationship there. And then in the toolbar you’ll see all the people that are in your project. You see little avatars from photos of them, and you can very easily just drag any mind-map node, any topic onto one of those avatars and what it’ll do, it’ll create a task for that person in the project.We, for example, we a lot our weekly meetings, and in weekly meetings we mind-map all the things we go through and then, with that okay, so that’s actually that’s something that, you know, Andrei has to do. So, we make the task and we drag it onto his face and he has the task assigned and the project management system and he can start working on it after the meeting.Martin: What’s the idea of MeisterTask based on several customer requests or was it more of a vision of you both that you said: “Oh, it would be very interesting if we are working on this creative process and therefore the next logical step would be this although customers didn’t request it.”?Michael: We had many customer requests to enhance the task management functionality in MindMeister. In fact, there’s a little bit of a task management functionality there like all mind-mapping tools, they allow you to sign a priority onto a node and the person and due date. But it’s very, very lightweight, so it has no follow-through, no process behind it. It is also very little, in terms of task functionality.Customers wanted more there. So it was visible customers used it for task management as well but we didn’t want to blow up a, sort of, partial functionality of a mind-mapping tool and then make it into a mind-mapping tool more complex, more low fit. We thought: Okay, since this is something different what people do, then this should be done in a dedicated tool.Martin: One option would have been if Im having this kind of modular market where I’m having mind-maps and I perceive you as a clear market leader in that. And now you’re entering into another market which is more task related etc. So, did you receive some kind of reaction from the other task-related companies that were just adding mind-mapping functionality, and then the competitions in those two markets are even increasing?Michael: We haven’t seen that yet as such. I think it terms of market size the mind-mapping market is a very focused but still very niche market. Usually when companies are in a market of a certain size, they expand into bigge r, adjacent markets. They usually don’t expand so much into smaller adjacent markets. So we haven’t seen many task management tools expanding into mind-mapping. We see quite a few of our mind-mapping competitors adding task management but they usually do it differently, they add some more functionality into their product.ADVICE TO ENTREPRENEURS FROM MICHAEL HOLLAUFMartin: So Michael, over the last let’s say ten to thirteen years, what have been the major learnings that you can share with other people starting a company? Like some the stupid mistakes an entrepreneur can do, or maybe some very cool things he should do?Michael: Well, that could potentially be quite long. People interested in the story, there’s this article on TechCrunch that kind of tells our story, in quite details.Whenever I talk about the learnings from 7, 8, 9 years ago, I always mention the fact that this was 7, 8, 9 years ago and that also the market, the internet market, SaaS market has moved a lot since then. So, when I talk about the way we launched with a private beta, had invited people, gave them invitations, that’s something that worked back then. Quite uncertain whether it would work as well now because many people have done it and the market has changed and you need to shout much louder these days to get their attention than you used to so many years ago.But I think some of the other learnings are still quite valid for example: the other one I mentioned is focus on making your product usable, focus on the user, try to give him a nice feeling when he uses it. That is one key to success that we’d had, modest as it may be compared to some other companies out there of course. But I still believe that that’s one of the big things and we are not ready to compromise on usability doing anything. So we will discuss any small user interface change in the name UI for a very long time to make sure that it doesn’t make things more complex or scare users off. So that is something we are good at.Some of the things that we’ve learnt over the years that we weren’t so good at, we also learned that they were important, have to do with obviously with marketing, with analytics especially. So analytics is one of the things that everyone knows is hugely important. In terms of measure, how your tool is used, measure what your users do, measure the conversions, all your key metrics, beware of key metrics. But I think at the same time, everyone who knows how important it is, very few actually know the numbers very well or do enough on that side. And that’s something that becomes more difficult to do the more you grow. So, if you start up with a small tool, and you build all the analytics and your measurements right in the beginning that’s much easier than if you do it years later when you have quite a large tool.Martin: You said that analytics is very important. In the beginning, you didn’t know how your valid proposition and business model will look like bec ause you’re iterating, etc. Do you think it’s a very good idea to have analytics from day one although you do not know what it is because it costs money to set up analytics, analyze etc, etc? Or do you think even though you should be very agile and iterative, still analytics should be done on day one?Michael: Yes, I think it should be. Like I said, it’s very easy to build it into a small product and I don’t think there’s any real cost associated with it if you don’t have a lot of traffic yet. Most of the tools that are out there will let you use it for free up to I don’t know how many thousands of impressions per day or logs per day. Once you grow, it’ll cost money but then you could hopefully afford it. It just helps you know your business, it helps you to keep things simple because if you measure everything you will also not run the risk of building too complex work flows into your tool, billing flows, conversion flows, and sign-up flows because it’s hard to meas ure them.The other thing we’ve learned, we’ve had quite a difficult set-up of ­ ­in terms of 30-day-free-trial with or without the credit card. And we actually went back and made everything much, much simpler. First of all, it is better for the user, easier to understand for the user, and second, because it’s much easier to measure.Martin: What tools can you recommend for analytics?Michael: So, we are using a mixture at the moment. One of the tools is everyone talks about is quite good, really, it’s Amplitude as it lets you log real, granular user events inside your app and see what users do, look at funnels about what they’re doing in the app. We still use Google Analytics for main SEO things.There is a couple of other SEO tools, on-page optimization tools and so on that are out there but there’s really too many to make any clear recommendation. We use on-page, we use search metrics, we use a few of those but take your pick. Something is better in each of the tools but overall, as long as you use something, that’s good enough.Martin: And when you wake up in the morning, what are the 3 to 5 key metrics you are totally interested about in order to assess whether your business is running well or not?Michael: When I wake up in the morning I usually unfortunately think of the tech things. I should think about those key metrics more. But some of the things we’re deeply looking at are, with intention, something we’re looking into very much in MindMeister. So, we look at different things in different products. In MindMeister retention is our focus and that’s because, like I mentioned before, it’s a bit of a seasonal product â€" you use it when you start a project, and you map it out, you create a couple of mind maps, share them with friends. Then when you fund that, you go away maybe for a long time and maybe come back. So our goal with that tool is build it into the usual work lifes of people more like we use it on an on-going basis and there we focus on retention. We have a lot of new users and we have four to five thousand new users per day, still growing, it’s pretty amazing. It’s important to show the people what they can do with the tool and keep them as users.With MeisterTask, it’s different. MeisterTask is a much more techy product once you use it because once you had a project there, once you had a task in there, unless you manage to finish them all, you will continue to use it, you know, you can continue to make more tasks, continue to share it with people. There, for us it’s more important to show people this is here as well, so this is an alternative if you’re using, let’s say, Asana, Wunderlist, or Trello, have a look at this because we think it’s better for these and these reasons. Most of the people who’ve seen it have agreed and the challenge there is how to get in front of those people.Martin: Great. Michael, what other learnings did you perceive over the years?Michael: So one other thing we’ve seen is it’s also been the way we’ve developed the second product, MeisterTask. If you had a problem and you don’t find a solution out there or you don’t find that you like and you then build a product to solve that problem for you then it’s quite likely, very likely so to speak, that there will be others out there, probably many others who had have that same problem and for whom you will help solve the problem with your product, so to speak. We did this with MeisterTask, we had this problem ourselves, how do we do our tasks after we’ve the mind-mapping. We built something that we wanted to use that helps us in our product development in our company, helps not only the tech team but also helps the marketing team and the sales team to manage their projects. So, we looked at companies our type, our size with different departments that would like to use an all-in-one tool together and built it for that. And we looked at the second characteristic as well there, we lo oked at companies â€" small companies like ours that work with freelancers, we have an external designer, we have an external iOS, Android developers and so on. And so we built the tools so that it also works for those people. You can write there, they have access to it, they don’t have to use only that and you can look at this use case and when we launched it had seemed that we weren’t the only ones who had that problem. So I think, build something for yourself that you really happy with and others will follow, so to speak.Martin: Great. Michael, thank you so much for sharing your insights and if you’re looking for a great task manager, check out MeisterTask. Thanks!Michael: Pleasure.THANKS FOR LISTENING!Thanks so much for joining our fifth podcast episode!Have some feedback you’d like to share?  Leave  a note in the comment section below! If you enjoyed this episode, please  share  it using the social media buttons you see at the bottom of the post.Also,  please leave an h onest review for The Cleverism Podcast on iTunes or on SoundCloud. Ratings and reviews  are  extremely  helpful  and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.Special thanks  to Michael for joining me this week. Until  next time!

Saturday, May 23, 2020

Issues Associated With Climate Change - 1809 Words

The December negotiations of this month were crucial to we Pacific Island states. The urgency of the situation is best explained by irreversible quality of the consequences the state actions discussed below. The existence of our nation depends on the commitments that are to emerge from the UN climate change conference in Paris. This statement is not a metaphor, as the disappearance of land territory is a reality; rising sea levels could have Tuvalu completely submerged under water soon. Our primary goal was for these commitments to have legal force, primarily because issues associated with climate change permeate national boundaries. US or Australian emissions, for example, are having adverse effects on states well beyond their borders. The challenge faced by even those who wish put a stop to climate change is the fact that the sources are so broad and require great efforts from states and their individuals. Many times, these efforts conflict with state interests. As aforementioned, our survival depends on the ability to learn from past mistakes, especially as it pertains to the issue of negotiations for a solution to climate change. A 2014 synthesis reports â€Å"human influence on the climate system is clear recent climate changes have had a widespread impact on human and natural systems many of the observed changes are unprecedented the atmosphere and ocean have warmed amounts of snow and ice have diminished sea level have risen greenhouse gas emissions are extremelyShow MoreRelatedGlobal Health And Climate Change1525 Words   |  7 Pageshealth issue in the United States (U.S.) and one that poses the most danger is climate change. Climate change is a major global health issue that many of us do not understand, do not take seriously, nor do not consider to be a major health concern. 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Environmental Change Environmental change can be defined as changes in the physical and biogeochemical environment, eitherRead MoreThe Effects Of Climate Change On The Planet1089 Words   |  5 PagesIn my opinion, it is evident by now that the climate is changing. There will always be disputants for everything, but the only questions are what will be the overall effects on the planet, how these effects will impact the ability of man and all life on the planet to survive, and the speed at which these changes will occur. It can also be challenged as to how much of the change is naturally occurring and how much of the change is caused by the activity of man. It is difficult to achieve action onRead MoreClimate Change Challenges986 Words   |  4 Pagesexists that anthropogenic climate change is the greatest contemporary global threat to sustainable development in the 21st Century, and that, the risks associated with climate change will become more severe affecting all aspects of human livelihoods (IPPCC 2014, FAO 2013, Shiferaw et al 2014, UN 2015. The ratification of the United Nations Framework Convention on Climate Change (UNFCCC) in 1992 and signing of the Kyoto Protocol in 1997 signified the importance of the issue to the international communityRead MoreRenewable Energy And Climate Change1477 Words   |  6 PagesRenewable Energy and Climate Change Global warming and climate change is one of the most pressing issues in the contemporary society given its continued impacts on human life and the world’s ecosystem. The considerable effects of this issue have raised huge concerns among policymakers, governments, and the public. As a result, various initiatives have been developed in attempts to lessen global warming or climate change, especially those related to reducing the emission of greenhouse gases toRead MoreEssay On No Right Way To Deny Climate Change975 Words   |  4 PagesNadia Karzouz English 111- 1W3 8 October 2017 No Right Way to Deny Climate Change: The History of Global Warming’s Politicization in The United States The North American Drought of 1988 marked the very first time global warming crossed over from scientists to mass media coverage. Following an American professor’s address to the Senate correlating abnormal weather to global warming, European nations addressed the issue, and many countries began to reduce greenhouse gas. The European Union ratifiedRead MoreEnvironmental Issues Of Human Rights Violations947 Words   |  4 PagesAt both the international and domestic levels, defining the environmental issues as human rights violations in legal terms is a complex task. However, in the last decade, petitions and suit cases against climate change issue were gradually filed. In 2006, the first suit case against the Environmental Protection Agency was reached to the U.S Supreme Court (Aminzade, 2006). A petition claimed that climate change through emissions and air pollutants caused harm to public health and welfare. This case

Tuesday, May 12, 2020

Summary Of The Day Of Reckoning Will Come - 997 Words

Sept. 17, 2015 The Ku Klux Klan was originally a political entity. While racism certainly was and is a part of the organization, and, no doubt, a large reason for the formation of this particular group, the group was also almost completely political in its actions. When the Raleigh Daily Sentinel published â€Å"The Day of Reckoning Will Come† in 1869, it spoke out against the group, calling them a â€Å"carpet bagger† race that tended excite and rouse the emotions in the local citizens, then leave them holding the bag when at it was time for judgment, both by the public and the law (39). The writer insists they will be exposed for what and who they are in the end, and that decent people, both white and black will be exonerated. In the final sentence, the writer warns the reader to be wary of connections he might form with this group, as it might not end pleasantly for him (39). He even says that members of the Legislature have been corrupted by these people and th at national monies have been wasted by them (39). An image that appeared in Harper’s Weekly in 1867 shows a happy go lucky black about to be accosted by a white Southerner with a flyer for the Military Bill in the background (37). The caption reads, â€Å"We accept the situation†, alluding to the words being said contrasted to the actions being taken by the Ku Klux Klan and other groups with political connections who are escalating the situation. Mark Twain, in his â€Å"United States of Lyncherdom† tells the reader thatShow MoreRelatedEveryman Research Paper1584 Words   |  7 PagesThereafter, Everyman seeks to find a companion to go with him on the journey to give account of his life to God but to no avail, Everyman soon realizes that all of those who accompanied him on earth soon abandon him. Outline: i. Introduction ii. Summary of Allegorical Characters iii. Author’s Perception of Death iv. Conclusion i. Introduction â€Å"Everyman† is an English morality play and the author is unknown. This play first appeared in England in the 16th century. It is known to be early medievalRead MoreThe s Perception And Treatment Of Everyman1740 Words   |  7 Pagesperception is that at the end of the day one cannot take anything or anyone with them when they die. The only entity someone can take is their actions and how they use the resources that are given to them. Those who put God before everything and perform good works will enjoy eternity with Him, but those who enjoy only the pleasures of life and forget God, will not. The author’s main message throughout the play is to not fearful of death but know that one day everyone will die, so do as much goodRead MorePerception of Death Essay1340 Words   |  6 Pagesa play that gives a message that death is inevitable. It shows that there is nothing a person can do to avoid it regardless of their worldly riches. I. Introduction A. Title of Poem – â€Å"Everyman† B. Author - Unknown C. Summary of Plot II. Analysis of the Play A. Characters B. Setting C. Theme III. The Author’s View of Death A. The author describes death by using allegory to camouflage the idea of death. B. The certainty of death Read MoreSummary Of Arthur Miller s The Crucible 1443 Words   |  6 Pagesand Proctor reveal the condition of their relationship, 7 months after John’s affair with Abigail. 1962, 8 days later from the day Betty becomes sick. The small courtroom within the Salem meeting house used for the General court. The witch trials begin with more than 30 women who have already been accused, the hysteria and backstabbing continue to worsen. 1962 6. One paragraph plot summary focusing on main events. Reverend Parris catches Elizabeth and her friends dancing in the forest with theirRead MorePerspectives On Spirit Baptism : Comparative Analysis Paper1469 Words   |  6 Pagesthat spirit baptism is demonstrated after receiving the gifts of tongues and the other issues which often raises is that its relation with the word. This paper will aim to analyse the different perspective on spirit baptism and will focus on the summary of different authors and their views. It will also analyse and evaluate the Macchia’s view on spirit baptism and will also give us perspective on how reformed and Roman Catholic churches sees the spirit baptism. It will help us understand the differentRead MoreEveryman1518 Words   |  7 Pageslife to God. He quickly realizes that the things he held dear to his heart during his earthly walk will fade and abandon him; he must die alone and his Good Deeds are all he can take with him into heaven. Outline: I. Introduction II. Summary of the Characters III. Authors Perception of Death IV. Conclusion â€Å"Everyman† is an English morality play whose author is unknown. It dates back to the 16th century and was first seen in England. The play depicts a man who is caught upRead MoreSignificance Of Resurrection And The Created World1321 Words   |  6 PagesChrist was raised from the dead; commonly known as â€Å"Easter.† Easter is a celebration of the significance of the resurrection of Jesus and it has significance for the created world. The origin of the word Easter is uncertain. It is commonly thought to come from the name of the Teutonic Spring Goddess, Eastre [1]. Ä’ostre or Ostara (Old English: Ä’astre, Northumbrian dialect Ä’ostre; Old High German: *Ôstara) is a Germanic divinity who, by way of the Germanic month bearing her name (Northumbrian: Ä’osturmÃ… naà ¾;Read MoreEssay on American Post-War Occupation of Japan1508 Words   |  7 Pagesacting as the supreme commander in charge of the occupation, Japan changed drastically. Special attention was paid to the areas of military, economy, and government. The effects of the United States’ occupation of Japan were profound almost beyond reckoning, and have had enormous impacts on modern Japanese society as well as on almost every other society in the modern world and throughout the course of history. The original occupation plan, conceived by President Roosevelt, was to split Japan intoRead MoreThe Nature Of Knowledge, Reality, Existence, And Academic Discipline1889 Words   |  8 Pagescontroversial questions that has been pondered by philosophers of the Twenty and Twenty-First Centuries is whether or not it is possible for artificial intelligence, such as phones, laptops, or Smart TV’s, to function like a human brain would. These days, we have the capability of signaling somebody halfway across the world or finding out any piece of information within seconds. Our treasured pieces of technology are kept near us at all times and it is a comfortable feeling knowing that we have themRead MoreEssay On Cunning And Deception In Hamlet1714 Words   |  7 Pagesleast deceitful among them is Queen Gertrude. Nevertheless, her weak character pushed her to embrace her faith with cunning Claudius, in effect betraying her own son, Hamlet. Surely, seems like everybody has an agenda which make them devious. In summary, as stated above, â€Å"The Shakespeare play Hamlet, is a story about cunningness and deception.† Hence, it is rooted from Claudius murdering his own brother, seducing Gertrude, and taking the king’s throne (Snider, 79). As a son, naturally Hamlet tries

Wednesday, May 6, 2020

Pakistan Studies Free Essays

B. 2 Natural Resources – An Issue of Sustainability d)_Fish (Syllabus 2011) d)_Fish Candidates should be able to †¢ describe the fishing methods used in both marine and inland waters, including fish farms, †¢ give examples of the fish caught in both marine inland waters of the fish reared on fish farms, †¢ give examples of the fishing ports on both the Balochistan and Sindh coasts, †¢ describe the uses of the fish caught. explain improvements in fishing methods and processing techniques †¢ understand the problems facing the fishing industry and evaluate the possibilities for its further development and sustainability ____________________________________________________________________________ Question: 2 (May / June 2000) (d) (i) For marine fishing name the main catch and the most important export market for the catch. We will write a custom essay sample on Pakistan Studies or any similar topic only for you Order Now [2] (ii) For inland fishing state where and why fish are caught. [5] Question: 2(October / November 2002) (a) Study the following. Fish Group 1 – crab, lobster, prawns (jhinga), sardines, shark Group 2 – hila, mahseer, palla, trout Group 3 – herring, mackerel, sardines, shark Fishing Areas A – inland fisheries (freshwater) B – Makran (Balochistan) Coast C – Indus Delta (Sindh) Coast (i) In which fishing area are the fish in group 1 caught? [1] (ii) In which fishing area are the fish in group 2 caught? [1] (iii) Describe the fishing industry of the Makran Coast with reference to methods of catching the fish, ports and the uses of the fish caught. [6] (iv) Increasingly fish are obtained from fish farms. Describe this method of producing fish. 4] (v) Why are fish so plentiful in the mangroves of the Indus Delta Coast? [4] Question: 4(October / November 2003) (b) (i) State and explain the main functions of the ports on the Balochistan coast. [5] (ii) Why are the ports in Balochistan small? [4] Question: 3 (May / June 2004) (a) Study Photograph (opposite) which shows part of a fish farm at Faiz, south of Multan. (i) Describe the lay-out and fea tures of the fish farm. [4] (ii) How has the physical topography of the area made it easy to construct the ponds? [3] (iii) Where has the material come from that has been used to make the banks of the ponds? 1] (b) Why is fish farming of growing importance in Pakistan? Credit will be given if you name a species of fresh water fish reared on fish farms. [4] Question: 1 (May / June 2005) (b) (iii) The area of mangrove forest has decreased in size in recent years. How and why has this affected the local fisheries? [2] Question: 4 (May / June 2008) (a) (i) Name two fishing ports on the coast of Balochistan. [2] (ii) Name two types of marine fish caught by fishermen. [2] (iii) Describe subsistence fishing methods. [3] (iv) Explain how these methods can be improved to make fishing commercial. 4] (b) (i) How can fish be stored and processed onshore? [3] (ii) Why is fish processing called ‘value-added’? [1] (iii) How does the poor infrastructure of Balochistan make development of the Fishing industry difficult? [4] (c) Study Fig. (opposite), a graph comparing the production of marine and inland fisheries in Pakistan. (i) Compare the changes shown in the graph. [3] (ii) Explain why more people are employed in inland fisheries than marine fishing. [3] Question: 2(October / November 2008) (c) (ii) Explain how industries can pollute river and sea water. 4] (iii) Explain how this pollution affects fishing. [3] Question: 1(October / November 2010) (b) Study Fig. (opposite), which shows the weight of marine fish caught 1996–2006. The weight of fish caught in 2006 was less than in 1996. (i) Suggest two reasons for this decrease. [2] (ii) Describe how the weight of fish caught changed in the years between 1996 and 2006. [3] (c) Describe how marine fishing methods can be improved. [5] (d) Study Fig. (opposite). With reference to Fig. (opposite), explain the advantages and disadvantages of developing the fishing industry in Pakistan. [6] How to cite Pakistan Studies, Essay examples

Friday, May 1, 2020

Federalists Party Essay Example For Students

Federalists Party Essay Seldom in the nations history has there been a period so extraordinary in accomplishment as the first decade under the Constitution. This paper is going to be a step by step evaluation of arguably the most important decade in American History. The time period covered in this paper is 1789-1801. These are the years in which the Federalists had the most influence in the new government. They accomplished an amazing amount in these 12 years. The Federalist Party was one of the first political organizations in the United States. The members of this party supported a strong central government, a large peacetime army and navy, and a stable financial system. Although the first president, George Washington, was not a Federalist, his Secretary of the Treasury, Alexander Hamilton, was the developer and leader of the Federalist party. Hamilton believed in a loose interpretation of the Constitution so that the central government could become more powerful. Also Hamilton, along with the other party members, believed that commerce and manufacturing were more important than agriculture. Financial DilemmaDuring the first two years of the new federal government the biggest problem was that of raising money. At first the Congress adopted a small tariff on imports. This was a start but not nearly enough. The government needed this money to maintain its own existence and to be able to pay of the debt. The existence of the government was a necessity, but there was a lot of discussion as to whether the debt should be payed off. The mare magnitude of the debt seemed to compel some measure of avoidance. In 1789, the national debt totaled more than $50 mi llion, $11,700,000 of which was owed to France and Spain and the private bankers of Netherlands, while $40 million was in the form of securities held by citizens of the United States. The interests owed to the bankers were being payed off by loans from the bankers themselves. The government didnt even have enough money to pay the Barbary corsairs for release of captive sailors!When Congress couldnt come up with a solution that was satisfactory, they turned to Alexander Hamilton with the dilemma. He soon proceeded to draw up a full report entitled Report on Public Credit. In this paper Hamilton proceeded to show that the only way for a new government to establish credit was to deal honestly with its creditors -for in many cases they would be the people to whom the government must look to for future loans. This policy received strong opposition from Madison and other soon to become Republicans (second political party in America). The federalists held strongly, but only with the passin g of the Assumption Bill (movement of capital more toward the South) where they able to pass the bill. This achievement was significant, but lacked two things which would be necessary to carry it out. For one it lacked a circulating medium, and two it lacked a central bank. Hamilton then proposed a remedy. He wanted to establish a corporation that was to be called the Bank of the United States. This bank was to serve as the principle depository for government funds. It was also to serve as the issuer of bank notes. This was a loose interpretation of the constitution. Again Madison led the opposition to no avail. But Hamilton held strongly to his belief that even the most uncompromising opponent of the bank would, in one months experience as head of that department of the treasury, be compelled to acknowledge that it is an absolutely indispensable engine in the management of the finances, and would quickly become a convert to its perfect constitutionality. This plan favored the central government. .u453a191c0ed9a8482007339e4b19a888 , .u453a191c0ed9a8482007339e4b19a888 .postImageUrl , .u453a191c0ed9a8482007339e4b19a888 .centered-text-area { min-height: 80px; position: relative; } .u453a191c0ed9a8482007339e4b19a888 , .u453a191c0ed9a8482007339e4b19a888:hover , .u453a191c0ed9a8482007339e4b19a888:visited , .u453a191c0ed9a8482007339e4b19a888:active { border:0!important; } .u453a191c0ed9a8482007339e4b19a888 .clearfix:after { content: ""; display: table; clear: both; } .u453a191c0ed9a8482007339e4b19a888 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u453a191c0ed9a8482007339e4b19a888:active , .u453a191c0ed9a8482007339e4b19a888:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u453a191c0ed9a8482007339e4b19a888 .centered-text-area { width: 100%; position: relative ; } .u453a191c0ed9a8482007339e4b19a888 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u453a191c0ed9a8482007339e4b19a888 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u453a191c0ed9a8482007339e4b19a888 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u453a191c0ed9a8482007339e4b19a888:hover .ctaButton { background-color: #34495E!important; } .u453a191c0ed9a8482007339e4b19a888 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u453a191c0ed9a8482007339e4b19a888 .u453a191c0ed9a8482007339e4b19a888-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u453a191c0ed9a8482007339e4b19a888:after { content: ""; display: block; clear: both; } READ: "Naming of parts" by Henry Reed EssayThe bank made little banks, who couldnt compete, go out of business. The rich ended up being able to buy a part in the bank and so got richer, and the poor and middle class didnt get the benefits. The central government was becoming self sufficient, and less dependent on the states. What Hamilton did is make the nation stronger in the eyes of other nations. This is a great accomplishment. If the Federalists (they didnt call themselves that until 1792) werent in power the nation would have been weaker and more decentralized. Foreign DifficultiesThere were three views on the French Revolution and the French-British war in 1793. Jeffersons followers favored France. They wanted to abide by the treaty America signed with France in 1788. They thought it was the right thing to do. Hamiltons followers favored Great Britain. They wanted to develop better relations with great Britain for economic reasons. They sought to break all the relations with the new French government and to ally America with England. The third view was the one taken by George Washington. He realized that a war with England on the side of the French would be suicidal, but at the same time he didnt want America to be known as the nation that breaks treaties. George Washington proclaimed that America will be neutral. He forbade any American citizen from helping any warring nation. Without the Federalists there to oppose a war with England America might have been wiped out. The Federalists were looking out for the best interest of the country at the expense of another nation. George Washington who didnt belong to any party decided not to follow either view. Downfall of the FederalistsDuring John Adams tenure as president the Federalists passed several laws which made them unpopular in the eyes of the American public. These laws made the people upset enough not to reelect most of the Federalists that were in Congress. This was the last term in which the federalists were influential. It is important to state these laws and why they passed them. The Federalists had become more favorable toward France and the Republicans started despising France, especially after the insulting X Y Z affair. Adams was favoring France as he tried to keep the nation out of war with France. He secured peace once Napoleon came into power in 1799. The resentment of the population toward France jeopardized this treaty. The Federalist majority in Congress decided to pass the Alien and sedition acts in order to weaken the supporters of war with France (mainly the Republicans). Adams himself was against these laws. These measures were hated. Some of the extreme measures taken to combat them were the Kentucky and Virginia resolutions. These measures tried to say that the laws were unconstitutional. When the time of the next election came the people of the nation had a choice of either maintaining the ways of the Federalists or vote for Jefferson and the republicans. The people, who were mostly farmers at the time, saw the threat to the common mans rights and so they voted Jefferson and other Republicans into office. This was probably the only thing that the federalist ever really messed up. They made the country strong but then went too far and people took them out of the national picture. The federalist party would never see such strong days again. Its power dwindled down slowly until the party vanished from the national picture in 1816. Federalists after 1801Although no longer influential in Congress the federalist remained in control in several states. Some states had federalists in office as far down as 1820. This wasnt though what kept the federalist ideals in America. .u398af76839a6e44f7a1d408fd45bd1aa , .u398af76839a6e44f7a1d408fd45bd1aa .postImageUrl , .u398af76839a6e44f7a1d408fd45bd1aa .centered-text-area { min-height: 80px; position: relative; } .u398af76839a6e44f7a1d408fd45bd1aa , .u398af76839a6e44f7a1d408fd45bd1aa:hover , .u398af76839a6e44f7a1d408fd45bd1aa:visited , .u398af76839a6e44f7a1d408fd45bd1aa:active { border:0!important; } .u398af76839a6e44f7a1d408fd45bd1aa .clearfix:after { content: ""; display: table; clear: both; } .u398af76839a6e44f7a1d408fd45bd1aa { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u398af76839a6e44f7a1d408fd45bd1aa:active , .u398af76839a6e44f7a1d408fd45bd1aa:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u398af76839a6e44f7a1d408fd45bd1aa .centered-text-area { width: 100%; position: relative ; } .u398af76839a6e44f7a1d408fd45bd1aa .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u398af76839a6e44f7a1d408fd45bd1aa .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u398af76839a6e44f7a1d408fd45bd1aa .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u398af76839a6e44f7a1d408fd45bd1aa:hover .ctaButton { background-color: #34495E!important; } .u398af76839a6e44f7a1d408fd45bd1aa .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u398af76839a6e44f7a1d408fd45bd1aa .u398af76839a6e44f7a1d408fd45bd1aa-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u398af76839a6e44f7a1d408fd45bd1aa:after { content: ""; display: block; clear: both; } READ: **Othello is a tense, closely-knit play, with an ev EssayJohn Marshall, chief justice of supreme court, began his tenure in 1801. Justice Marshall was a steadfast Federalist. He maintained the Federalist ways long after the party seized to exist. Decision after decision chief Marshall declared the central government supreme to the state. He stretched the constitution far in seeing that the states yield rights to the federal government. He maintained this for 34 years, shaping the loose collection of states into a solid National Union. Another way that the Federalist ideals were maintained comes from their opponents. Upon gaining control of the Congress and Presidency the D emocratic-Republicans maintained most of the programs set up by the Federalists. The alien and sedition laws were repealed and everyone arrested under them was let go, but other than that the central government maintained the control gained under the federalists, relinquishing little. The Republicans even strengthened the federal government on occasion. By buying Louisiana Jefferson extended the abilities of the central government. Opinion-SynopsisThe years under George Washington and John Adams constitute a record of accomplishments not met since. The Federalists followed Hamiltons counsel to think continentally. A federal judiciary was established, the taxing power was used, the national debt was handled, American credit was fixed, and territory was cleared of the British and Spanish populations. In foreign affairs America gained respect. Neutrality was maintained, at the price of the French alliance and concessions with Britain. The objective of the foreign policy was survival. The objective was met. The Federalist did a great job starting up the country. After all, many of the leaders including John Adams and George Washington thought that the Union would not last past their lifetimes. The experiment entrusted to the hands of the American people, as said President Washington, turned out very well. Just look at the power America has todayScience Essays